Today’s consumers now consider a company's social and environmental impact, which highlights the growing importance of aligning brand values with consumer beliefs. To thrive in our new era, brands must prioritize a customer-centric approach built on a foundation of shared values.

It’s clear that AI can be incredibly helpful. But how do you unlock its full potential? Whether you are using Chat GPT, Bard, or Gemini, the key lies in asking the right AI the right questions to get the best results.

Besides all the regular odds and ends such as usable, well-defined navigation, header, footer, and the likes, there are a few key features you need to consider for your digital front door.

This year is all about personality and personalization. We’re jumping out of the mundane and designing to engage interest, activate emotion, and ignite the senses. There’s no more time for humdrum. Instead we’re ready for relatable, meaningful, engaged experience that’s right for us..

Studies show that 52% of consumers will not return to your store if they do not like your aesthetics, and 93% of purchasing decisions are visually-based. Still, a lot of businesses think that design is too expensive, not in the budget, or simply not important.

Color matters and just like words, color delivers messages to our brain and can impact our behaviors and perceptions. Studies show that color is also a factor in our purchasing choices.

When it comes to housing your website, there are an overwhelming number of options to consider. Security, hosting, e-commerce, SEO, speed, function, responsiveness, green computing, and support are only a few you need to weigh.

SEO, or Search Engine Optimization, is the process of fine tuning your website so you can rank higher in the search engines and better drive organic traffic to your website or digital content.

Queenagers, the 45+ years old women control who are behind 95% of all household spending deserve more than just wrinkle cream.

Businesses must support their brands and marketing efforts – especially during a recession because your company’s success depends on it.

Design trends for 2023 for brands, websites, and graphics include color, futurism, minimalistic packaging, neumorphism, solid ux, typography, pagination, and branding visuals.

Your website is most important right now because it is your storefront. Here’s a quick checklist so you can inventory your website and avoid costly mistakes.

Surprised? Of course you are. Why would a company send a fart joke to their target audience? The creative behind surprise marketing that works.

In the modern marketplace, consumers are increasingly looking for businesses to practice what they preach by doing, not just saying.

The reality is – we’ve all been cancelled. Social thought is changing. Enter the new wave of accountability culture. We are obliged to take responsibility for our actions and words. If you put it out there, via social media or other venues, you better have the facts, Jack.

If you’re hoping to shrink your brand’s ecological footprint down from King Kong proportions, it’s time to find a better way.

Is it time to change your personal or business brand? Standing out in a crowd is more than demanding consumer attention, it’s about being you and being an original.

With an overstuffed email inbox, it’s harder to garner consumer attention. Now come the days of high design and upscale print that give consumers a moment with business brands.

Big web companies today are selling you a pipe dream. They tell you that you can create a website in only one hour. So why do you need professional web design help? Let’s bust this myth wide open.

When working with creatives, finding the balance is essential and it all starts with communication, understanding, and a little common sense.